Kodak Moments

Usability Study of Kodak Moments Mobile Application

Project Overview

Project Type:          Group
My Role:                  User Researcher
Project Duration:    4 Months
Platform:       Mobile Application
Project for:    Kodak Alarisis
Tools:             MoraeMr Tappy, Photoshop 

The usability test was conducted to evaluate the new, re-designed version of the Kodak Moments mobile application, with younger, social-media and photo-active students. Kodak Moments mobile application is used to create personalized photo products, such as greeting cards, photobooks, gifts, collages and prints, anytime, anyplace. The products can be ordered off-line for pick-up at retail stores, or to be delivered at home. In store, users can wirelessly connect to Wi-Fi enabled Kodak Picture Kiosk to create photo products. Also, users can share the moments that matter with people, and print from their social moments. Versions of the application are available for iPhone (iOS) and Android smartphones, however, we were required to test only the iOS version.

Goal

The purpose of this study was to evaluate the new, re-designed version of the Kodak Moments mobile application, with younger, social-media and photo-active students.

  • Find usability issues and their potential solutions,

  • Gather comparative appeal quotient with the competitive apps, such as Instagram and Shutterfly,

  • Evaluate what is working; what needs improvement; what are the missing features, and how can the app drive more traffic

  • Understand the expectations and needs of the younger target audience

  • Analyze the complete user experience, from downloading to posting a moment and creating a product

  • Assess both, the social and shop aspects – perception, appeal and interaction behavior

  • Identify the cues that convey quality of the product and interactions

Testing Environment and Tools

  • Usability testing room: Observation room and testing room.

  • Morae System: Morae recorder and Morae observer.

  • Mr. Tappy: a purpose-built adjustable camera rig for filming interactions with mobile devices.

Image Source: Alice Zeng

Process

  • A usability testing of Kodak Moments application, including evaluating Tell My Story functions, testing a prototype, collecting data from participants, analyzing data, and proposing enhancement strategies. 

** This project is under NDA(non-disclosure agreement). For more information, please contact me!

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